Search engines such as Google and Bing use search bots to crawl pages on the internet. They go from site to site, collecting information about websites and webpages and indexing that information for your review. It’s like the internet is a giant library where a librarian (search engine) can pull up a book (or a web site) to help you find exactly what you’re looking for.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. Using the library idea, the librarian needs to read every single book in the library. Content is king, because the librarian can tell you exactly which one will have the answers you are looking for.
SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work.
Our professional SEO services, as well as or do it yourself SEO tools provide you with to ability to change, increase and improve your SEO rankings. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics because they’re essential ingredients for any web page, but you may not be making the most out of them.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.